Performance Marketing Management

Lead Generation Agency

Generate more qualified leads and increase profitability with a lead generation agency specialized in improving marketing ROAS for B2B and B2C clients.

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A Good Lead Generation Strategy Starts With
Good Data

Our team specializes in building multi-channel, full-funnel reporting to develop more efficient marketing strategies and drives sales.

Lead Generation Case Study

Featured

Reigniting Growth Through Analytics

By leveraging strategic use of data, we were able to increase their new sales, reduce cost, and improve market expansion in the competitive pet insurance landscape.

56% Increase in new policy sales

400% Increase in paid social sales

42% Decrease in cost per sale

Learn More

Strategic Partnerships

We’re not just a lead generation agency. As an extension of your team, we commit ourselves to exceeding your expectations and business goals.
How do we achieve this?

Investigation and exploration

Take a deep dive into your marketing challenges and identify areas of opportunity.

Data-backed solutions

Offer forecasting, testing, and performance analysis solutions, all backed by our customized full-funnel reporting stack.

Personalized strategies

Build tailored cross-channel marketing strategies that will help your business grow.

Diverse expertise and experience

Generate leads with confidence backed by our team’s wide-ranging expertise and diverse portfolio of success in various industries.

Custom BI Solutions

Data is at the center of everything we do, so we invest a lot of time into getting the data and attribution right.
Here’s how we do it.

Full-funnel data

Connecting sales data from your CRM system to your marketing data to better measure lead generation KPIs using cohort analyses and lifetime value modeling.

Growth Forecasting

You should know where your marketing budget is going. We’ll help you better optimize spending, and accurately predict the growth of your business with our reporting and analytics.

Understand the LTV of Your Leads

Our team uses this chart to understand how the value of a cohort of leads grows over time to forecast what we need to invest in today to hit our clients’ future revenue goals.

Better Predict Your ROI

We closely monitor performance using cohort analyses so we can understand the quality of leads over time and predict what return marketing spend will bring for our clients in the future.

Execution with Intention

Data is only useful if you know what to do with it. We use our full-funnel reporting to optimize your campaigns to perform as efficiently as possible.

Multi-Platform Management

We manage paid search, paid social, SEO, email, and affiliate marketing, using our full-funnel reporting to guide our strategy.

A focus on maximizing LTV

We make thoughtful optimizations to maximize incremental LTV vs. incremental cost, including budgeting optimizations, and iterative creative and landing page A/B tests.

Detail-Oriented Account Management

With daily performance monitoring, consistent optimizations, and iterative testing, our team pays attention to every detail of your campaigns to ensure efficient budget use.

Full-Funnel Lead Generation Solutions

We help organizations engage their customers at every stage of their consumer journey. Whether you want to capture lower funnel demand or generate upper funnel demand, we can help you run and measure your campaign's impact.

Paid Search

Drive site traffic and capture demand with targeted ads in search results.
Paid Social

Grow brand awareness and generate leads on social media platforms.
Google Analytics

Monitor performance and gain valuable insights to drive website optimizations for online growth.
Search Engline Optimization

Increase search visibility, attract organic traffic, and outrank competitors in your market.
Creative Production & Testing

Engage your target audience and drive conversions with well-optimized creatives.
Reporting & Attribution

Stay informed and ahead with our detailed reports for data-driven decision-making.
Lifetime Value Modeling

Identify valuable segments and maximize profitability with our customer lifetime value (LTV) modeling.
Forecasting

Anticipate trends, identify growth opportunities, and sustain your success.
Conversion Rate Optimization

Optimize digital touch points and boost conversion rates with A/B testing, UX analysis, and more.
Connected TV

Maximize brand awareness by reaching your customers on top streaming platforms.

Interested in Learning More?

Chat with an Account Manager

“Quick and substantial growth”

“Within our first year of their account team managing our paid search campaigns, we saw a 30% increase in revenue and a 20% reduction in cost per sale.”

Liz Vollman
Head of Marketing, General Assembly
“Our digital marketing secret weapon.”

“I’ve worked with the VOGLIO team for 7 years across two executive marketing roles. They drove massive growth in our digital channels that greatly contributed to several very successful acquisitions.”

Adam Hostetter
CMO, HealthEquity
“Analytics and execution, a winning combo.”

“VOGLIO has been a tremendous partner to work with. The analytics, forecasting, and marketing execution has transformed our paid search & social into powerful, predictable growth channels.”

Lisa Pelish
VP of Marketing, Arise Virtual Solutions
“Consistent execution and growth.”

“We’ve set ambitious growth goals over the 7 years we’ve worked with VOGLIO. They’ve consistently delivered on paid search, social, and SEO. We work so closely with them, I feel like they're part of our company.”

Peter Loeb
CEO, Lionrock Recovery

Lead Generation FAQs

My sales data is complicated, can you optimize my marketing spend effectively?

Lead generation is complicated, but it doesn’t have to be. The first step we’ll take with you is getting time set up to understand your unique sales data and business goals. From there, we’ll establish metrics to track and integrate marketing data with data from your CRM system.
What is it like working with the VOGLIO Digital Marketing team?

You’ll get a dedicated team of Account Managers, SEO Content Writers, Data Engineers, Developers, and UX Designers, all committed to your success. You’ll also have full access to the automated reporting dashboards our team uses on a daily basis to monitor performance, develop strategy, and make optimizations. Through quick response times, weekly check-in calls, and quarterly business reviews with stakeholders, our clients receive regular communications from our team about performance, open items, and strategic recommendations.
Paid search hasn’t worked for us in the past, what makes your services different?

There are several factors why paid search might not have yielded results for you previously, ranging from inadequate tracking to ineffective account management. Our initial step with any client involves establishing comprehensive reporting, tracking, and attribution to accurately assess the unit economics of paid search. This enables us to identify underperforming areas and optimize spending effectively, often reducing inefficient spending simply through proper setup. If you're uncertain about the effectiveness of paid search for your organization, we offer a free account review in which we can evaluate the level of opportunity on paid search for your organization.
Do VOGLIO Digital Marketing clients get access to reporting?

Yes. Our clients get access to our team’s reporting dashboards that are updated daily, including marketing funnel dashboards that measure impressions, clicks, cost, and conversions, and sales funnel dashboards that measure cost-per-acquisition and lifetime value. Whatever you want to measure, we can find a solution to track it.

Ready to Grow Your Business?

We drive growth and profitability for industry leaders nationwide. Get in touch to find out what great things we can achieve together.

Talk to Our Team